Marketing Manager (m/f/d)
Company: IProLoop (Germany UG / Netherlands B.V.)
Location: Any Region (remote / hybrid)
Contract: Full-time / Part-time / Payroll or Contractor
Experience: Minimum 5 years, ideally in a startup or scale-up environment
What you’ll do
- Own and execute the marketing plan across channels (website, email, LinkedIn, partners, events)
- Develop positioning, messaging, and content for key audiences (decision makers, hiring managers, experts)
- Launch and optimize lead-generation campaigns (organic + paid where relevant)
- Manage website content and conversion (landing pages, CTAs, forms, tracking)
- Build email journeys and newsletters to nurture leads and activate the expert pool
- Coordinate marketing assets and brand consistency (visuals, templates, tone of voice)
- Track performance and report on KPIs (traffic, leads, CAC, conversion rates, pipeline influence)
- Work closely with Sales & Business Development to align campaigns with target accounts and regions
What we’re looking for
- Proven experience in B2B marketing (services/consulting, IT services, or similar business field)
- Strong writing and messaging skills in English (additional languages are a plus)
- Practical experience with demand generation and performance marketing thinking
- Structured, hands-on execution style with a strong sense for priorities
- Comfort working across time zones and with multiple stakeholders
Nice to have
- Experience marketing Procurement, ERP, Cybersecurity, or Expert Resourcing services
- Strong LinkedIn growth and content strategy experience
- Familiarity with marketing tools (CRM/email automation, analytics, tracking pixels, SEO basics)
- Ability to manage agencies/freelancers and production workflows
What you can expect
- High ownership: you shape the brand presence and campaign engine
- Fast decision-making and direct collaboration with leadership
- Clear goals tied to growth and pipeline impact
- Competitive, performance-based compensation (depending on setup)
How to apply
Send your profile (CV or LinkedIn) and a brief note/motivation outlining your target industries/regions, marketing strengths (e.g., demand gen, content, paid, partnerships), and your preferred working model (freelance/contractor or payroll) to hr@iproloop.com.
